Delivering Happiness
A Path to Profits, Passion, and Purpose
Tony Hsieh
I bought this book when I was interested in companies' culture. Even though I never used Zappos (they don't operate in Canada), I found the story of their growth fascinating. Something I always believed: the companies that assist their employees in their growth and learning do greatly. The story of Zappos is the proof.
Three notes from the book:
1- Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
2- What is the best way to build a brand for the long term? In a word: culture.
3- Without continually growing and learning both personally and professionally, it's unlikely that any individual employee will still be with the company ten years from now.